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Christine Hakkola Christine Hakkola

The Art of Soft Market Research: Understanding Your Ideal Clients

Struggling to connect with your ideal clients? Discover the power of soft market research—simple, strategic conversations that reveal what your audience really needs. This guide shows you exactly how to turn client insights into stronger messaging, smarter offers, and more authentic growth.

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Christine Hakkola Christine Hakkola

Understanding the Marketing Funnel: How to Attract Clients Authentically

Have you ever poured your heart into a social post, a workshop invitation, or a beautifully designed flyer—only to hear crickets? It’s one of the most frustrating experiences for any purpose-driven business owner. I’ve been there, and I know that moment of wondering: What am I missing?

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