How Karen Tripled Her Revenue and Stepped Into Her CEO Role
Karen Shorey
Impact Leadership Group
President
From Overworked... to Owning Her CEO Role
When Karen first came to me, she was running a thriving leadership development franchise—but behind the scenes, she was exhausted.
She was working nights and weekends, stuck at the same income ceiling she’d been hitting for years, and couldn’t see a way to grow without burning out.
As she put it:
“I was doing well, but I had plateaued. I didn’t know how to get to the next level on my own.”
We began by clarifying her business model and long term goals. One of the first game-changers was shifting long-time clients from project-based work to annual contracts. That single move created predictable cash flow and immediate breathing room.
From there, we layered in customized systems: a weekly scorecard she actually wanted to use, strategic planning tools, and regular coaching to keep her aligned and accountable.
"I almost quit this business a year ago. Now I know the capacity was in me all along. Christine helped me find it."
Karen Shorey
Over the course of a year, Karen’s confidence and capacity expanded. She hired her first team member—something she once thought was out of reach. She reorganized her schedule, reclaimed her evenings, and began leading with clarity instead of hustle.
The Results:
- Secured 5 annual contracts for stable, recurring revenue
- Tripled Q1 revenue compared to the previous year
- Ranked #3 in sales across her national franchise network
- Hired an assistant and is actively building her leadership capacity
- Feels calm, confident, and fully in control of her business growth
Today, Karen is scaling sustainably. She’s on track for her biggest revenue year yet—and for the first time, the idea of hitting $1M feels not just possible, but within reach. She’s focused on refining her leadership, growing her team, and letting go of the things she no longer needs to carry alone.
“I have a quiet confidence now. I feel like a true CEO.”
Karen Shorey
Let’s build what’s next together
Your next chapter doesn’t need to be so heavy
